Zach Webster

President

From his first day as a Pure Technician in 2016 Zach became hooked on the heartbeat of hospitality - the way it connects people, solves problems, and creates memorable experiences that transcend a lifetime. What started as a hands-on job fixing equipment and cleaning HVAC units transformed into something more. As soon as he saw how the Pure process was changing lives, improving sleep, and helping people breathe better - it switched his perspective from a "cool job" to belief in the mission.

Zach’s creative passion for solving problems coupled with his desire to ensure customers always felt connected fueled his climb through the ranks. He has worn a lot of hats at this small organization, and he never shied away from a challenge. His passion for building long lasting relationships gave him the opportunity to master his role in Account Management, his hunger for growth led him into Sales, and his creative desire to streamline national Operations landed him in his most recent role as Chief Operating Officer.

As President, his guiding star is simple: He wants to foster mutual partnerships that benefit all who are involved, he seeks to prioritize client satisfaction that shift traditional growth initiatives from “one-time deals” to long lasting collaborations, and most importantly: he wants to cultivate an employee culture that gets people excited to come to work.

Zach believes deeply in the power of genuine connection. It doesn’t matter if you are seeking solutions to a problem or just want to chat over coffee in the morning. He would love to be present for both.

If you found yourself here seeking a partner to help achieve a difficult challenge or simply want to chat reach out to Zach directly at Zachariah Webster | LinkedIn 

Headshot
DSC_7011-1

Jordan Farrell

Senior Director of Sales and Business Development
As Director of Sales and Business Development, Jordan Farrell excels in driving value for hotel owners by fostering transparency and understanding their unique needs. His expertise empowers strategic decisions that help to position hotels to stand out in a competitive market. Since joining the Pure Wellness team in 2022, Jordan has already garnered recognition for his contributions to the company's success, having received two notable company awards, including Most Outstanding Associate Q4 2022 and Associate of the Quarter Q1 2023. Passionate about Pure Wellness’s mission for wellness, Jordan strives for work-life balance and enjoys spending time with his eight-year-old son and playing golf.

After graduating from the University of Mississippi with plans to eventually go to law school, Jordan began working with Wyndham Hotels & Resorts as a front desk associate. Captivated by his experience, he elected to commit to a career in hospitality. After six years at Wyndham, where he played a significant role in the growing franchising portfolio, Jordan’s background in development and passion for the hospitality industry made him a natural fit at Pure Wellness. He was immediately drawn to not only the company's mission but its continued client engagement throughout the patented seven-step process. His ability to articulate the value of wellness-focused offerings has been instrumental in advancing Pure Wellness’ reputation and expanding its presence in the industry.

Jessica Stites

Director of Account Management

Jessica serves as Director of Account Management at Pure Wellness, where she partners closely with hotel leaders to drive performance and elevate the Pure guest experience. She first joined the company in 2019, returned in 2024, and brings a combined four years of experience with the brand, along with a deep understanding of hospitality operations and revenue strategy.

Whether you're an account in need of some help, or you simply have some questions about Pure, feel free to book some time with Jessica here ---> Select a Date & Time - Calendly 

image
4BCC5A2A-B6CD-4324-8ECE-98AD84AA74CC

Allie Ralbovsky

Director of Operations

Allie is the Director of Operations, where she combines structured thinking with creative, design driven perspective. With a background that spans logistics, operations and design, she's known for creative problem solving while keeping customer experience front and center.

Allie's foundation in art and design shapes how she approaches day to day challenges. Before joining Pure Wellness in 2021, her work as a brewer and distiller developed a strong appreciation for process, precision, and continuous improvement. Whether you have an inquiry relating to Pure operations, marketing or just want to chat, feel free to reach out!